Studio concept / Branding

VOLT.

An energetic brand exploration using orange, high-contrast typography and a bold digital campaign system.

DISCIPLINE: Branding
PROJECT TYPE: Studio concept
DESIGN FOCUS: Visual identity & responsive experience

THE DESIGN BRIEF

The starting point.

Create a visual identity that can move between a large campaign statement and small interface details.

The approach.

Oversized letterforms, a compact symbol and a limited colour palette create consistency across applications. The concept explores how branding and web design can share one visual language.

The outcome.

A self-initiated studio concept rather than a published client project.

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