Start with the problem, not a mood board
A redesign is easier to assess when it begins with a specific problem. Perhaps visitors struggle to find game categories, the mobile menu has become crowded, or the site no longer reflects the brand. Write down the current behaviour and the change you want to see. A visual refresh can be part of the answer, but it should not be the only success criterion.
Know what your platform allows
List the parts of the experience your team can edit and the parts controlled by a platform provider. A marketing homepage may be fully customisable while account screens follow a fixed template. Confirm these boundaries before designing interactions that cannot be implemented. Share technical constraints, content requirements and integration responsibilities early.
Map the pages and the content
Create a page inventory that includes the main navigation, campaigns, help pages and older landing pages. Decide which URLs remain, which content needs rewriting and which pages can be combined. Review important entry pages before removing them. A redirect plan belongs in the project scope whenever public URLs change.
Design the small screen deliberately
Mobile design is more than stacking desktop sections. Check how much space persistent headers occupy, whether labels fit, how filters behave and how easily a visitor can return to the previous screen. Review actual content rather than short placeholder copy. Long titles and translated labels often reveal problems early.
Agree how the project will be reviewed
Define the checkpoints: visual direction, wireframes, final page design, development preview and launch checks. Keep a record of decisions and name the person who approves each stage. This gives feedback a clear place in the process and helps the team avoid repeatedly revisiting approved work.
Make the handover part of the build
Before launch, agree who owns content updates, backups, hosting access and maintenance. Request the source files and practical editing instructions included in the scope. A website is easier to maintain when the person responsible for the next update understands how it fits together.
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